BIFIDO Co., Ltd. was found in 1999 to fully utilize science in nutritious and functional food materials for the improvement of human health and well-being. We focus on basic research and product development using probiotics. Among various probiotics, Bifidobacterium is considered to be the most beneficial microorganism for the maintenance of microbial balance in the intestinal tract. Nowadays Bifidobacterium and other lactic bacteria are being applied widely in functional foods. Especially, we are in the leading edge in the development of human-health promoting Bifidobacterium.